Orvis

By Everett Potter In the tumultuous world of American outdoor retailers, it’s refreshing to report on a family business success story. Orvis, the oldest mail-order business in the country and a trusted source for fly fishing gear, travel goods, and sportswear today announced that a third-generation family member, Simon Perkins,

By Neil Wolkodoff Different parts of the world require not only the right protection to the elements but different levels of style. For Americans heading to Europe, it is a bit more formal in how one should dress, even in casual situations. Heading out in the morning means your clothes

By Bart Beeson Just a few dozen feet from me is a picturesque pond teeming with beautiful rainbow, brown and brook trout – with some real trophy fish among them – and they look hungry.  But I’m facing the opposite direction, repeatedly casting a piece of red fluff on the

By Everett Potter If you don’t think that Orvis – long known for fly rods, Nantucket Red pants and patterned dog beds for your trusty black Labrador — has changed, just ask a seasoned Montana fly fishing guide. “Twenty years ago, a guy might show up all excited and say,’