Orvis

A Millennial Takes The Helm Of The 164-Year-Old Orvis Company
By Everett Potter In the tumultuous world of American outdoor retailers, it’s refreshing to report on a family business success story. Orvis, the oldest mail-order business in the country and a trusted source for fly fishing gear, travel goods, and sportswear today announced that a third-generation family member, Simon Perkins,

What to Wear in Europe
By Neil Wolkodoff Different parts of the world require not only the right protection to the elements but different levels of style. For Americans heading to Europe, it is a bit more formal in how one should dress, even in casual situations. Heading out in the morning means your clothes

Orvis 101: Fly Fishing for All
By Bart Beeson Just a few dozen feet from me is a picturesque pond teeming with beautiful rainbow, brown and brook trout – with some real trophy fish among them – and they look hungry. But I’m facing the opposite direction, repeatedly casting a piece of red fluff on the

Orvis: How to Reinvent a 160 Year Old Fly Fishing Company
By Everett Potter If you don’t think that Orvis – long known for fly rods, Nantucket Red pants and patterned dog beds for your trusty black Labrador — has changed, just ask a seasoned Montana fly fishing guide. “Twenty years ago, a guy might show up all excited and say,’