ATTA

By Everett Potter I’ve just returned from the Adventure World Travel Summit (ATWS) in Lugano, in the sunny canton of Ticino in Switzerland. One of the best things about attending the ATWS, which is a yearly event organized by the Adventure Travel Trade Association, is meeting new, emerging and lesser-known

By Everett Potter Adventure travel has taken a big hit during the pandemic but there are indications that it could be a bright light in 2022. I caught up with Shannon Stowell, the CEO of the Adventure Travel Trade Association (ATTA), to get his take on what we can expect

By Everett Potter It’s not just hotels, airlines, cruise lines that have been impacted by the stay-at-home bans to curb the coronavirus. The adventure travel industry, which is comprised of many small family-owned outfitters, has taken a devastating hit. I caught up with Shannon Stowell, the CEO of the Adventure

  By Everett Potter About 14 years ago, a guy named Shannon Stowell arranged to meet me in New York City. We talked for an hour or so about adventure travel and an organization that he was reviving called the Adventure Travel Trade Association (ATTA), which is responsible for the yearly Adventure

Interview by Everett Potter I met Michael Bennett of Muddy Shoe Adventures at the Adventure Travel World Summit in Ireland two years ago.  He had lots to say about something called “transformational travel,” so I thought it best to have him explain what this movement is all about. EP: What