ATTA

  By Everett Potter About 14 years ago, a guy named Shannon Stowell arranged to meet me in New York City. We talked for an hour or so about adventure travel and an organization that he was reviving called the Adventure Travel Trade Association (ATTA), which is responsible for the yearly Adventure

Interview by Everett Potter I met Michael Bennett of Muddy Shoe Adventures at the Adventure Travel World Summit in Ireland two years ago.  He had lots to say about something called “transformational travel,” so I thought it best to have him explain what this movement is all about. EP: What

By Everett Potter What is adventure travel? Depending upon whom you ask, the answer might be surfing off the coast of Peru, biking in the South of France or taking a hike with the kids in Acadia National Park. What’s clear is that it means something different for every traveler.