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High Design in the Alps: Two New Swiss Hotels

The Hide Hotel, Flims

High Style in the Ski resorts of Flims & Verbier

By Everett Potter

Every winter, avid European snowboarders head to the linked Swiss ski areas of Flims, Laax and Falera for some of Europe’s best terrain parks and an Olympic caliber half pipe, a south-facing sunny location and some 220 km (136 miles) of pistes. Skiers love the mostly intermediate terrain and those who call themselves experts can try the extensive off-piste areas. For Americans, who head to Zermatt or St. Moritz, this is largely terra incognita.

That’s a shame because this vast area in the Graubünden Region is one of the finest ski areas in Switzerland. The area has charm aplenty but has never been known for design-forward accommodation. Until recently, that is, with the opening of The Hide Hotel in Flims … CONTINUE READING


Experimental Chalet, Verbier
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