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Cari Gray: Creating Amazing Adventures for Billionaires

By Everett Potter

Where are the most discerning adventure travelers going in 2018? You know who I mean, the ones who see the world as their oyster, who always fly private, and who only travel with friends or family on bespoke trips. Those for whom price is not an object, because it’s the trip, not the tab, which matters.



Who better to ask than Cari Gray, founder of Gray & Co, the company named the Best Tour Operator in the World in 2016 in the Travel + Leisure World’s Best Awards. Her formula: active by day, service-forward small luxury hotels by night. Think road biking, hiking, horseback riding and kayaking. Pair these activities with the world’s best small hotels. Then add amazing meals and spa treatments, along with exclusive access along the way … more > 


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