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Travels with Larry Olmsted: Travel Agents 2.0



When high-end travel agent Chad Clark started “certifying” various travel experiences he was just trying to provide another level of personalized service for his demanding clients. But it turned out he was onto the biggest trend in the luxury travel business.

Almost all travel agents, even the highest-powered agents to the stars, book hotels and destinations they have never been to. It’s impossible for any person to go everywhere, and if a client demands a trip to XYZ and the agent hasn’t been there, they are going to still do what their client wants. But increasingly the shoe is on the other foot and clients are taking their travel lead straight from their trusted agents, the best of which have been repositioning themselves as travel advisors or consultants, part of an increasing trend of selling their personal expertise.

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larry    Award-winning travel journalist Larry Olmsted is a Contributing Editor to US Airways Magazine and Cigar Aficionado Magazine and “The Great Life” columnist for Forbes.com.

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