Steve Jermanok’s Active Travels: Cancun
In 1974, a team of Mexican government computer analysts picked a long sliver of land on the Atlantic shoreline as the country’s next Acapulco. The powdery white sands and turquoise waters, separated from the mainland by a lagoon were ripe for development. Sheraton, Hilton, and Marriott swiftly built their hotels, soon joined by upscale Ritz-Carlton and the flashy Le Meridien, and Americans took the bait wholeheartedly. Today, Cancun is the number one tourist destination in Mexico. Sadly, however, the Mexicans catered far too much to their northern neighbors. With a Hard Rock Café, Planet Hollywood, Rainforest Café, Outback Steak House, and a McDonald’s or shopping mall on every other block, the 14-mile-long Zona Hotelera (Hotel Zone) looks much more like Miami Beach than any Mexican village. In fact, the Cancun version of the Miami Herald arrives at your hotel doorstep each morning. Roads are often flooded and prices for dinner are exorbitant in a country known for its affordability.