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Active Travels: Butterfield & Robinson Introduces Bistro Trips

Butterfield & Robinson's new Bistro Trips

By Steve Jermanok

Other biking outfitters have tried to emulate Butterfield & Robinson, but none can approach George Butterfield’s panache. Since he started his company in 1966, Butterfield’s ultra-sybaritic jaunts have included biking through France’s Loire Valley where you spend the night at a different private castle each evening. All vacations should be this glamorous. Or should they? B&R has just announced that they will be offering a more casual alternative in 2012 called Bistro trips. Instead of castles, you’ll be staying at independent 3 and 4-star hotels and pensions. Instead of a gluttonous multi-course feast, expect simpler dinners that feature indigenous fare. Pricing on these Bistro trips is $2,000-$3,000 lower than their signature biking trips and initial destinations include Provence, Tuscany, Puglia, and Normandy.


  Steve Jermanok As a columnist for National Geographic Adventure, adventure travel expert at Budget Travel, and regular contributor on outdoor recreation for Outside, Men’s Journal, Health, and Sierra, Steve Jermanok has written more than 1,000 articles on the outdoors.He’s also authored or co-authored 11 books, including Outside Magazine’s Adventure Guide to New England and Men’s Journal’s The Great Life. His latest book is Go Now! Put Your Life on Pause and See the World. He’s currently an adventure travel expert at Away.com and blogs daily at Active Travels. Follow him @activetravels

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1 Comment

  1. Judy Allpress
    March 21, 2012 at 12:14 pm — Reply

    NICE Steve! Good to hear from you!

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