By Everett Potter
Even among Swiss ski towns, Gstaad gives fresh meaning to the term “rarefied.” Located in the Saanenland of southwestern Switzerland (famed for its ceremony crowning the most beautiful cow), Gstaad has been attracting the über-rich to its Alpine air, skiing, and Olympic-class socializing for more than a century.
In the 1960s, they were known as the jet set, a roster of winter residents like the Aga Khan, David Niven, Peter Sellers, and Elizabeth Taylor. Now it’s the private-jet set, including the beleaguered Roman Polanski, Formula One owner Bernie Ecclestone, and Mercedes Benz heir Mick Flick …
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