The Interview: Rob Holmes, Green Living Project
Interview by Everett Potter
If you’re in New York City on July 28, consider crossing the bridge to Brooklyn to see the latest film premiere by Green Living Project.”The Best of Global Sustainability” highlights green projects in Mexico, Belize, Guatemala and New Mexico. I spoke with Green Living Project founder Rob Holmes at his home in Los Angeles a couple of days ago about the film.
Everett Potter: Rob, what’s the idea behind the Green Living Project?
Rob Holmes: It’s about making change by having people as connected as possible. And we do that with deep and rich storytelling. As a company, we really wear two hats. We do film production, documenting sustainability projects. And then we market and promote these films nationwide. We do a premiere in a different city every month.
EP:When did this start?
RH: Back in 2007. I had just sold Trails.com, which I co-owned and turned into the number one outdoor and adventure travel website by 2006. With Green Living Project, our mission was to educate, inspire, and entertain through film. I wanted to make an impact by telling great stories. We began with projects in Africa, documenting projects like SPREAD, about efficient coffee production in Rwanda, and the Africa Wildlife Foundation in Zambia. Then we moved on to South America and Central America, and then to the United States. To date, we’ve produced 60 films in 17 countries.
EP: What made you decide to do domestic work?
RH: I love international projects but Africa, frankly, is a bit exotic. People seem to relate better to local projects, so we’ve done projects in Maine and New Mexico, and we’ve just finished six projects in the Midwest, in Chicago and Wisconsin.
EP: Give us an idea of that new work.
RH: In Chicago, we shot a film about the Lincoln Park Zoo about urban wildlife. We also did one on used and abused bikes that had been collected from the trash and rehabbed and sent over to Namibia. I also liked the one we shot in Rockford, Illinois with gang members, introducing them to community supported agriculture. The idea is changing lives through food. And we’ll do more on the Midwest, I’m amazed by the fact that 20 percent of the fresh water on earth is contained in the Great Lakes.
EP: And what will we find on Thursday night at the premiere in Brooklyn?
RH: A great film, a cocktail hour for networking, a travel raffle, live music and free beer from Brooklyn Brewery.
Green Living Project New York City Premiere
July 28, 2011
6:00pm – 9:00pm
227 4th Avenue
Brooklyn, NY 11215
Admisson is $12