The Interview: Dale Moss, OpenSkies
OpenSkies is an airline that offers two-class seating in 757's with a maximum of 64 passengers on board. It aims to succeed where other companies have failed in offering a less expensive way to fly transatlantic in business class. It's also a subsidiary of British Airways, which gives it deeper pockets than most. I asked Dale Moss, the managing director, about the viability of such an airline in this bleak economic environment.
What makes you confident that Open Skies will succeed when we've seen the demise of Eos, MaxJet, and Silverjet in the past year, airlines that offered exclusive transatlantic business class flights?
There are many big differences between OpenSkies and these other companies. To start, they flew to London. British Airways already has a great business in London and was a formidable competitor to these startups. These companies were also flying one class of service, whereas we offer two options -- the business bed and business seat. Two of these players used 767s, which are a very heavy and fuel-inefficient aircraft for the all-business class mission.
EOS used a 757, like OpenSkies, but had significantly fewer seats on board. This made their economics very challenging. Then, on top of it all, the oil price spike put huge pressure on companies that were flying 767s or had a very small number of seats on board.
An extremely important thing to keep in mind is that OpenSkies is backed by British Airways, so we have the wonderful advantage of being able to combine the proven expertise of one of the world's biggest airlines with the passion and commitment of a start up. We also have a code share agreement with BA which gives us even more exposure to their vast customer base, and we're part of the BA Executive Club frequent flier program. Overall the BA relationship gives us many advantages in distribution and sales that these startups did not have.









