What’s the Deal: Foodies and culture buffs can now travel with Whole Journeys, a new travel venture from Whole Foods Market.
What’s the Background: Whole Journeys’ makes its first departures in April 2013 with trips including a trip to a Turkish food festival, an epicurean biking tour in Italy, and a hike following the historic tea and horse caravan road in China. Currently Whole Journeys offers a small portfolio of programs, and guests can expect more trips in the U.S. and South America in the near future.
“Our programs are ideal for custom groups of family or friends as they can be adapted to focus more on a specific interest or region based on our network of trusted guides and producers,” said Kathy Dragon, Executive Director of Whole Foods.
Whole Journeys custom designs each itinerary to incorporate unique accommodations, local guides (when possible) and visits to native farms, wineries and cheese makers.
Fine Print: Itineraries run from five days to two weeks. Most trips accommodate a maximum of 16 guests. Pricing is competitive, usually between $3,000 and $4,500 for trips offering close encounters with the lands and peoples in each destination. Price includes guides, visits, hotels and most meals. Airfare is extra.
Details: Whole Journeys